How can companies ensure that the use of technology in remote CX rituals enhances personalization and emotional resonance, rather than creating a barrier between the customer and the company?

Companies can ensure that the use of technology in remote CX rituals enhances personalization and emotional resonance by focusing on human-centered design principles. This involves understanding customer needs and preferences, and designing technology solutions that cater to these aspects. Additionally, companies can leverage data analytics and AI to personalize the customer experience and create meaningful interactions. It is also important for companies to provide training and support to employees to ensure they can effectively use technology to enhance customer relationships. Ultimately, the key is to strike a balance between technology and human touch to create a seamless and emotionally resonant customer experience.