In what ways can companies ensure that their use of technology enhances, rather than detracts from, the human connection in customer interactions?

Companies can ensure that their use of technology enhances human connections in customer interactions by prioritizing personalization and customization in their digital interactions. This can be achieved by using data analytics to better understand customer preferences and behaviors. Additionally, companies should provide training to their employees on how to effectively use technology to enhance, rather than replace, human interactions. Finally, companies should regularly seek feedback from customers to ensure that their technological tools are meeting their needs and enhancing their overall experience.