In what ways can companies ensure that their use of technology in customer experience strategies enhances the human connection with customers rather than detracting from it?

Companies can ensure that their use of technology in customer experience strategies enhances the human connection with customers by prioritizing personalized interactions and communication. This can be achieved by utilizing data analytics to understand customer preferences and tailor experiences accordingly. Additionally, companies should focus on creating seamless omnichannel experiences that allow for easy and consistent communication across various touchpoints. Lastly, providing opportunities for real-time support and feedback through technology can help maintain a human touch in customer interactions.