How can actively involving customers in the employee evaluation process help to increase overall employee engagement and motivation within a company?

Actively involving customers in the employee evaluation process can help increase overall employee engagement and motivation within a company by providing a unique perspective on employee performance. Customers can offer valuable feedback on the quality of service provided by employees, which can serve as a source of motivation for employees to improve and excel in their roles. Involving customers in evaluations also creates a sense of accountability and transparency, as employees are aware that their performance is being directly assessed by those who benefit from their work. This can lead to a greater sense of purpose and connection to the company's mission, ultimately driving higher levels of engagement and motivation among employees.