How can CX Ambassadors ensure that the integration of AI and automation tools enhances the customer experience, rather than detracts from it, in the ever-evolving digital landscape?

CX Ambassadors can ensure that the integration of AI and automation tools enhances the customer experience by closely monitoring customer feedback and sentiment to identify areas for improvement. They should also regularly review and update AI algorithms to ensure they are accurately predicting customer needs and preferences. Additionally, providing training and support for employees to effectively use these tools can help maintain a human touch in customer interactions and prevent any negative impacts on the customer experience. Lastly, CX Ambassadors should prioritize transparency and communication with customers about the use of AI and automation to build trust and ensure a seamless integration into the digital landscape.