How can companies ensure that their automated processes maintain a human touch and avoid becoming impersonal in order to truly enhance the customer experience in today's digital age?

Companies can ensure that their automated processes maintain a human touch by incorporating personalized touches such as using customer data to tailor interactions. They can also provide options for customers to easily reach a live representative when needed. Additionally, companies can regularly gather feedback from customers to understand their preferences and continuously improve their automated processes. By focusing on empathy, understanding, and communication, companies can create a seamless customer experience that feels personalized and human despite being automated.