How can businesses ensure that their use of cutting-edge technology enhances the customer experience, rather than creating a barrier between the customer and the business?

Personalization
Businesses can ensure that their use of cutting-edge technology enhances the customer experience by focusing on user-friendly design and intuitive interfaces. They should also prioritize personalization and customization to make the technology feel tailored to each customer's needs. Additionally, providing adequate training and support for customers can help bridge any gaps created by the technology. Lastly, soliciting feedback and actively listening to customer concerns can help businesses address any issues that arise and continuously improve the customer experience.