How can businesses ensure that their use of technology in customer interactions does not come across as impersonal or robotic, but instead enhances the overall customer experience and fosters genuine relationships?

Businesses can ensure that their use of technology in customer interactions does not come across as impersonal by incorporating personalization features into their technology platforms. This can include using customer data to tailor interactions to individual preferences and needs. Additionally, businesses should prioritize human touchpoints in their customer service processes, such as offering live chat support or video calls with customer service representatives. By focusing on creating genuine connections and providing value through technology, businesses can enhance the overall customer experience and foster authentic relationships with their customers.