How can organizations ensure that cross-functional collaboration not only improves customer experience, but also drives innovation and creativity within their teams?

Organizations can ensure that cross-functional collaboration improves customer experience and drives innovation by fostering a culture of open communication and trust among team members. They can also encourage diverse perspectives and skill sets to be brought to the table during collaborative efforts. Additionally, providing resources and support for cross-functional teams to experiment and take risks can lead to innovative solutions and creative ideas. Finally, recognizing and rewarding successful collaboration and innovative outcomes can further motivate teams to work together effectively.