How can companies effectively engage and empower their CX ambassadors to not only drive customer satisfaction, but also create brand advocates who actively promote the company to others?

Companies can effectively engage and empower their CX ambassadors by providing them with clear guidelines and training on how to deliver exceptional customer experiences. They can also recognize and reward their efforts to motivate them to continue promoting the brand. Additionally, companies should involve their CX ambassadors in decision-making processes and listen to their feedback to make improvements. By fostering a culture of empowerment and appreciation, companies can turn their CX ambassadors into loyal brand advocates who will actively promote the company to others.