How can companies go beyond just collecting customer feedback and truly engage with their customers to gain valuable insights that drive innovation and differentiate themselves in the market?

Companies can engage with customers by actively listening and responding to their feedback, building relationships through personalized interactions, and involving them in the product development process. By creating a customer-centric culture and utilizing various channels for communication, companies can gain deeper insights into customer needs and preferences. This can lead to the development of innovative solutions that meet customer expectations and set the company apart from competitors in the market.