How can teams ensure that they are consistently engaging with customers to gather valuable feedback and insights for continuous improvement, rather than just seeking feedback in response to specific problems or issues?

Teams can ensure consistent engagement with customers by implementing regular feedback mechanisms such as surveys, focus groups, and customer advisory boards. They should also actively seek out feedback through social media, customer reviews, and direct communication channels. By creating a culture of customer-centricity within the organization, teams can prioritize gathering insights and feedback on an ongoing basis, rather than just reacting to problems as they arise. Additionally, teams should analyze and act on the feedback received to demonstrate to customers that their input is valued and drives meaningful improvements.