How can companies ensure that their employees feel empowered to consistently embody company values in customer interactions, and what role does leadership play in fostering a culture where these values are upheld?

Companies can ensure that employees feel empowered to embody company values in customer interactions by clearly communicating those values, providing training and resources to support employees in living out those values, and recognizing and rewarding employees who exemplify them. Leadership plays a crucial role in fostering a culture where these values are upheld by setting an example through their own actions, consistently reinforcing the importance of the values, and creating a supportive and inclusive environment where employees feel motivated and empowered to align their behaviors with the company's values. By demonstrating a commitment to these values and actively promoting them throughout the organization, leaders can inspire employees to consistently embody them in their interactions with customers.