In what ways can teams ensure that they are not only collecting customer feedback effectively, but also using it to drive meaningful change and innovation within their communication strategies?

Teams can ensure they are effectively collecting customer feedback by utilizing multiple channels such as surveys, social media, and customer service interactions. To drive meaningful change and innovation within communication strategies, teams should analyze the feedback to identify patterns and trends, prioritize areas for improvement, and implement actionable solutions based on customer insights. Regularly reviewing and updating communication strategies based on customer feedback will help teams stay relevant and responsive to customer needs.