How can companies ensure that employee motivation is consistently aligned with the overall customer experience strategy, and what role does leadership play in maintaining this alignment?

Companies can ensure that employee motivation is consistently aligned with the overall customer experience strategy by clearly communicating the company's goals and values, providing regular feedback and recognition, and offering opportunities for growth and development. Leadership plays a crucial role in maintaining this alignment by setting a positive example, fostering open communication, and actively involving employees in decision-making processes. By creating a supportive and empowering work environment, leaders can inspire employees to deliver exceptional customer experiences that align with the company's overall strategy.