In what ways can companies encourage and empower their employees to actively contribute to creating a customer-focused corporate culture, and how can they ensure that this involvement is sustained over time for long-term success?

Companies can encourage and empower their employees to actively contribute to creating a customer-focused corporate culture by providing training and development opportunities that emphasize the importance of customer satisfaction. They can also establish clear goals and expectations for employees to prioritize customer needs in their daily work. To ensure sustained involvement over time, companies should recognize and reward employees who demonstrate a commitment to customer service, and regularly solicit feedback from employees on ways to improve customer experiences. By fostering a culture of continuous improvement and communication, companies can ensure long-term success in maintaining a customer-focused approach.