How can a company ensure that its recognition and rewards system is effectively motivating employees and contributing to improved customer loyalty and satisfaction?

A company can ensure its recognition and rewards system is effectively motivating employees by aligning rewards with specific performance goals, providing timely and meaningful recognition, and soliciting feedback from employees on what types of rewards are most motivating. To contribute to improved customer loyalty and satisfaction, the company can tie rewards to customer feedback and satisfaction scores, involve employees in customer service training and initiatives, and create a culture that values customer-centric behaviors and attitudes. Regularly assessing the impact of the recognition and rewards system on both employee motivation and customer satisfaction can help the company make adjustments as needed to ensure effectiveness.