How can leaders ensure that their communication during times of uncertainty and change is both authentic and impactful in maintaining employee trust and engagement?

Leaders can ensure their communication is authentic and impactful by being transparent about the situation, acknowledging uncertainties, and expressing empathy towards employees' concerns. They should provide regular updates, listen to feedback, and address any misconceptions or rumors promptly. By demonstrating consistency in their messaging and actions, leaders can build trust and engagement among employees during times of change and uncertainty.