How can companies ensure that their internal CX videos effectively capture the attention of employees and inspire them to actively engage in improving the customer journey, while also balancing the need for informative content and storytelling elements?

To ensure that internal CX videos effectively capture employees' attention and inspire engagement, companies should focus on creating visually appealing and interactive content that is relevant to employees' roles and responsibilities. Incorporating storytelling elements can help make the content more engaging and relatable, while also emphasizing the impact of improving the customer journey on the overall success of the company. Additionally, companies should provide opportunities for employees to provide feedback and suggestions for improvement, fostering a sense of ownership and collaboration in the CX improvement process. Regularly updating and refreshing the content can also help maintain employees' interest and motivation to actively engage in enhancing the customer experience.