In what ways can a company effectively recognize and reward employees for their exceptional customer service contributions in order to further motivate and engage them, ultimately promoting a positive brand image?

Motivation
A company can effectively recognize and reward employees for exceptional customer service contributions by implementing a formal recognition program that includes tangible rewards such as bonuses, gift cards, or extra paid time off. Additionally, public recognition through company-wide announcements, newsletters, or social media can help boost morale and motivation. Providing opportunities for career advancement, training, or special projects can also show appreciation for employees' hard work and dedication, ultimately fostering a positive brand image through their continued commitment to exceptional customer service.