How can organizations ensure that their CX ambassadors are empowered to think outside the box and innovate, while still maintaining a consistent brand image and upholding company values?

Organizations can ensure that their CX ambassadors are empowered to think outside the box and innovate by providing them with training and resources to foster creative thinking. They can also establish clear guidelines and parameters for innovation that align with the company's brand image and values. Encouraging open communication and collaboration among CX ambassadors can help generate new ideas while ensuring consistency with the brand. Regular feedback and evaluation can also help ensure that innovative ideas are in line with the organization's overall goals and values.