How can organizations effectively communicate the value of employee advocacy to their employees to ensure active participation and genuine engagement in promoting the brand?

Organizations can effectively communicate the value of employee advocacy by clearly outlining the benefits of participating, such as increased visibility, professional development, and alignment with company values. They can also provide training and resources to help employees understand how to effectively promote the brand and engage with their networks. Additionally, recognizing and rewarding employees for their advocacy efforts can further motivate them to actively participate and genuinely engage in promoting the brand.