How can companies ensure that their CX ambassador program is effectively engaging with customers and positively impacting the overall customer journey?

Companies can ensure that their CX ambassador program is effectively engaging with customers and positively impacting the overall customer journey by providing comprehensive training to ambassadors on the company's products, services, and values. Regularly monitoring and analyzing customer feedback and satisfaction levels can help identify areas for improvement and ensure that ambassadors are meeting customer needs. Encouraging open communication between ambassadors and customers through various channels, such as social media, surveys, and feedback forms, can also help maintain a strong connection and improve the overall customer experience. Additionally, recognizing and rewarding ambassadors for their efforts and achievements can motivate them to continue delivering exceptional service and positively impacting the customer journey.