How can companies ensure that their cultural sensitivity training is continuously effective and impactful in improving customer interactions over time?

Companies can ensure that their cultural sensitivity training remains effective and impactful by regularly updating the content to reflect current cultural norms and trends. They can also provide ongoing support and resources to employees to reinforce the training and encourage application in real-world scenarios. Additionally, conducting follow-up assessments and surveys to measure the effectiveness of the training and gather feedback for improvement can help companies make necessary adjustments to ensure long-term success. Lastly, creating a culture of diversity and inclusion within the organization can further support the effectiveness of cultural sensitivity training by fostering an environment where employees feel valued and respected.