How can companies ensure that their recognition programs, such as "CX-Hero of the Month", are not only effective in boosting employee morale and engagement, but also sustainable in the long term to continuously improve overall performance?

To ensure that recognition programs like "CX-Hero of the Month" are effective in boosting employee morale and engagement while also being sustainable in the long term, companies should first establish clear criteria for recognition based on measurable performance metrics. Regularly review and update these criteria to keep the program relevant and aligned with company goals. Additionally, provide consistent and timely recognition to employees who meet the criteria to maintain motivation and momentum. Finally, seek feedback from employees on the program to identify areas for improvement and ensure that it continues to positively impact overall performance over time.