How can companies ensure that their CX awards program is effectively driving positive change within their organization and fostering a culture of customer-centricity?

Companies can ensure that their CX awards program is effectively driving positive change within their organization and fostering a culture of customer-centricity by aligning the program with key business objectives and values. They should regularly communicate the importance of customer experience to all employees and provide training and resources to support their efforts. Additionally, companies should collect and analyze feedback from customers and employees to continuously improve the program and make data-driven decisions. Finally, recognizing and rewarding employees who demonstrate exceptional customer-centric behaviors can further reinforce a culture of prioritizing customer experience.