How can companies differentiate between genuine customer stories and fabricated ones when sharing customer experiences on social media, in order to maintain authenticity and credibility in their brand messaging?

Companies can differentiate between genuine and fabricated customer stories by verifying the identity of the customers through their purchase history or account information. They can also look for inconsistencies or unrealistic details in the stories that may indicate fabrication. Additionally, companies can reach out to customers directly to validate their experiences and gather more information. By conducting thorough research and due diligence, companies can ensure that the customer stories they share on social media are authentic and maintain credibility in their brand messaging.