In what ways can brands differentiate between genuine brand evangelists and those who may simply be seeking rewards or benefits, and how can they tailor their strategies to effectively nurture and amplify the advocacy of their most loyal customers?

Brands can differentiate between genuine brand evangelists and those seeking rewards by analyzing the depth and consistency of their engagement with the brand, as well as their level of knowledge and passion for the brand. They can also assess the quality of their feedback and recommendations. To nurture and amplify the advocacy of their most loyal customers, brands can create personalized experiences, exclusive rewards, and opportunities for co-creation. They can also provide platforms for these customers to share their stories and connect with other like-minded individuals, creating a sense of community and belonging.