How can designers effectively gather and prioritize user feedback to ensure their designs are both user-friendly and innovative?

Designers can effectively gather user feedback by conducting user testing sessions, surveys, and interviews to understand user needs and preferences. To prioritize feedback, designers should identify common themes and pain points among users and prioritize changes that will have the most impact on improving user experience. It is important for designers to balance user feedback with their own creative vision to ensure designs are both user-friendly and innovative.