How can companies ensure that the input of employees and professional designers in the design process results in a cohesive and seamless user experience across all touchpoints of a product or service?

Companies can ensure a cohesive and seamless user experience by fostering open communication and collaboration between employees and professional designers. This can be achieved through regular meetings, workshops, and feedback sessions to align on the vision and goals of the design process. Additionally, companies should establish clear design guidelines and standards to ensure consistency across all touchpoints. Regular testing and iteration based on user feedback can also help refine the user experience and ensure it meets the needs and expectations of users.