In addition to tracking customer satisfaction scores and retention rates, do you also conduct follow-up surveys or interviews with customers to gather more in-depth feedback on the impact of your improvements? If so, how do you incorporate this qualitative data into your analysis and decision-making processes?

Yes, we conduct follow-up surveys and interviews with customers to gather more in-depth feedback on the impact of our improvements. We incorporate this qualitative data into our analysis by identifying common themes and trends, and using them to inform our decision-making processes. This helps us understand the specific areas where we are succeeding and where we need to make further improvements to enhance the overall customer experience.