How can businesses ensure that personalized thank you notes are genuine and heartfelt, rather than coming across as generic or automated responses, in order to truly enhance the customer experience and build lasting relationships?

Businesses can ensure personalized thank you notes are genuine and heartfelt by including specific details about the customer's interaction or purchase. They should also use a conversational tone and avoid overly formal language. Additionally, handwritten notes can add a personal touch and show effort on the part of the business. Finally, businesses should make sure the thank you notes are timely and relevant to the customer's experience to demonstrate sincerity and appreciation.