How can companies ensure that their internal CX videos effectively capture the essence of their brand story and values, while still resonating with employees on a personal level to drive a culture of customer-centricity within the organization?

Companies can ensure that their internal CX videos effectively capture the essence of their brand story and values by aligning the content with their brand messaging and visual identity. They should also focus on storytelling techniques that highlight the company's values and mission in a compelling way. To resonate with employees on a personal level, companies can include real-life examples and testimonials from colleagues who embody the desired customer-centric culture. Additionally, involving employees in the creation process and seeking their feedback can help ensure that the videos are relatable and inspiring to drive a culture of customer-centricity within the organization.

Keywords

brand story values internal CX videos customer-centricity employee engagement

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