How can brands ensure that their efforts to create a more inclusive customer experience authentically align with the values and beliefs of diverse global markets, rather than coming across as tokenistic or insincere?

Brands can ensure their efforts to create a more inclusive customer experience authentically align with diverse global markets by conducting thorough research on the values and beliefs of different cultures. They should actively engage with diverse communities, seek feedback, and incorporate their input into their strategies. Brands should prioritize diversity and inclusion in all aspects of their business, from hiring practices to marketing campaigns, to demonstrate a genuine commitment to inclusivity. By being transparent, consistent, and accountable in their efforts, brands can build trust and credibility with diverse global markets and avoid appearing tokenistic or insincere.