How do awards and recognition programs contribute to creating a culture of customer-centricity within companies, and what specific strategies can organizations implement to ensure sustained employee motivation and commitment to delivering exceptional customer experiences?

Awards and recognition programs can contribute to creating a culture of customer-centricity within companies by incentivizing and rewarding employees who consistently prioritize customer satisfaction. To ensure sustained employee motivation and commitment to delivering exceptional customer experiences, organizations can implement strategies such as regular feedback and coaching sessions, setting clear goals and expectations related to customer service, providing ongoing training and development opportunities, and fostering a culture of open communication and collaboration among team members. By consistently recognizing and rewarding employees who go above and beyond to meet customer needs, organizations can reinforce the importance of customer-centricity and inspire employees to continuously strive for excellence in their interactions with customers.