How can companies create a culture of customer-centricity that extends beyond just customer-facing roles, and what strategies can be implemented to ensure all employees prioritize the customer experience in their day-to-day work?

Companies can create a culture of customer-centricity by instilling a customer-first mindset throughout the organization, not just in customer-facing roles. This can be achieved by aligning company values with customer satisfaction, providing training on customer service to all employees, and incorporating customer feedback into decision-making processes. Strategies such as setting clear customer service goals, recognizing and rewarding employees who prioritize customer experience, and creating cross-functional teams focused on improving customer satisfaction can help ensure that all employees prioritize the customer experience in their day-to-day work.