How can companies ensure that their privacy and security protocols are effectively communicated to customers in a way that not only builds trust, but also empowers customers to actively participate in the protection of their own data?

Companies can ensure that their privacy and security protocols are effectively communicated to customers by being transparent about their practices and policies. This can be done through clear and easily accessible privacy policies, terms of service, and security measures. Companies should also provide regular updates and education on data protection best practices to empower customers to actively participate in safeguarding their own data. Additionally, offering tools and resources for customers to manage their privacy settings and control their data can further build trust and engagement in the protection of their information.