How can companies build and maintain trust with consumers in the digital age while navigating the fine line between personalization and privacy?

Companies can build and maintain trust with consumers by being transparent about their data collection and usage practices, obtaining explicit consent before collecting personal information, and implementing strong data security measures. They can also prioritize customer privacy by giving consumers control over their own data and providing clear options for opting out of data sharing. By striking a balance between personalization and privacy, companies can demonstrate their commitment to respecting consumer preferences and fostering trust in the digital age.