How can companies ensure that their efforts to delight and surprise customers with genuine appreciation are not only effective in the short term, but also sustainable in the long term to build lasting relationships with customers?

Companies can ensure that their efforts to delight and surprise customers with genuine appreciation are sustainable in the long term by consistently listening to customer feedback and adapting their strategies accordingly. They should also prioritize building a culture of customer-centricity within the organization, where all employees are empowered to go above and beyond to create memorable experiences for customers. Additionally, companies can invest in ongoing training and development for their employees to ensure that they have the skills and tools needed to consistently deliver exceptional service. Finally, companies should focus on building trust and loyalty with customers by being transparent, reliable, and consistently delivering on their promises.