How would you go about building a feedback system that captures both quantitative and qualitative data to effectively measure and track improvements in customer satisfaction over time?

To build a feedback system that captures both quantitative and qualitative data, I would start by designing a survey that includes a mix of closed-ended questions for quantitative data and open-ended questions for qualitative insights. I would also implement tools like Net Promoter Score (NPS) surveys to quantify customer satisfaction levels. Additionally, I would use sentiment analysis tools to analyze the qualitative feedback and categorize it into themes to track improvements over time. Regularly reviewing and analyzing this data would help in identifying trends, areas for improvement, and ultimately track the progress in enhancing customer satisfaction.