In what ways can brands incorporate diversity and inclusion into their product development process to ensure they are meeting the needs and preferences of a diverse customer base?

Brands can incorporate diversity and inclusion into their product development process by conducting market research to understand the needs and preferences of different customer segments. They can also actively seek feedback from diverse groups through focus groups or surveys to ensure their products are inclusive. Additionally, brands can collaborate with diverse communities and organizations to co-create products that cater to a wider range of customers. By having a diverse team within the product development process, brands can bring different perspectives and insights to create products that resonate with a diverse customer base.