How can brands effectively incorporate cultural diversity into their marketing strategies without diluting their brand identity?

Brands can effectively incorporate cultural diversity into their marketing strategies by conducting thorough research on the target audience's cultural backgrounds, values, and preferences. This will help them tailor their messaging and imagery to resonate with diverse audiences while staying true to their brand identity. Brands can also collaborate with diverse influencers, creators, and community leaders to authentically engage with different cultural groups. Additionally, brands should prioritize inclusivity and representation in their campaigns to ensure that all consumers feel seen and valued.