How can companies effectively balance the use of virtual reality (VR) and augmented reality (AR) with other digital tools and channels to create a seamless and engaging customer experience during remote CX rituals?

Companies can effectively balance the use of VR and AR with other digital tools by understanding their target audience's preferences and needs. By integrating VR and AR seamlessly into existing digital channels, companies can enhance the overall customer experience. It is important to ensure that VR and AR technologies complement rather than overshadow other digital tools to create a cohesive and engaging experience for customers during remote CX rituals. Regularly collecting feedback and analyzing data can help companies refine their approach and optimize the use of VR and AR in their customer experience strategies.