How can companies ensure that the use of technology to enhance personalized interactions does not compromise customer privacy and data security?

Companies can ensure that the use of technology to enhance personalized interactions does not compromise customer privacy and data security by implementing strong data protection policies and procedures. This includes obtaining explicit consent from customers before collecting and using their personal data, ensuring data encryption and secure storage practices are in place, and regularly updating security measures to protect against cyber threats. Additionally, companies should be transparent with customers about how their data is being used and provide them with options to control and manage their privacy settings. By prioritizing customer privacy and data security, companies can build trust and loyalty with their customers while leveraging technology to enhance personalized interactions.