How can companies ensure that the use of technology to personalize customer interactions does not compromise data privacy and security?

Companies can ensure the use of technology to personalize customer interactions does not compromise data privacy and security by implementing strong data encryption methods, regularly updating security protocols, obtaining explicit consent from customers before collecting and using their data, and adhering to strict data protection regulations. They can also invest in robust cybersecurity measures, conduct regular security audits, and provide thorough employee training on data privacy best practices. Additionally, companies should be transparent with customers about how their data is being used and offer options for them to control and manage their personal information.