How can companies balance the need to invest in new technology to stay competitive while also maintaining existing systems to ensure a seamless customer experience?

Companies can balance the need to invest in new technology and maintain existing systems by creating a strategic plan that allocates resources effectively. This plan should prioritize investments that will enhance customer experience and improve competitiveness. Companies can also implement phased approaches to technology upgrades, ensuring that existing systems are not disrupted during the transition. Regular monitoring and evaluation of both new and existing systems can help identify areas for improvement and ensure a seamless customer experience.