How can companies strike a balance between utilizing technology to streamline customer interactions and ensuring that each interaction feels personalized and meaningful?

Companies can strike a balance by leveraging technology to gather data on customer preferences and behaviors, allowing for more personalized interactions. They can also use AI and machine learning to automate routine tasks, freeing up time for employees to focus on creating meaningful connections with customers. Additionally, implementing a robust CRM system can help track customer interactions and ensure that each touchpoint is tailored to the individual customer's needs and preferences. Ultimately, it's important for companies to combine technology with human touchpoints to create a seamless and personalized customer experience.