How can businesses effectively balance the implementation of cutting-edge technology with maintaining a personalized and human touch in the customer experience journey?

Businesses can effectively balance cutting-edge technology with a personalized touch by using data analytics to understand customer preferences and behaviors. They can then tailor their technology solutions to enhance the customer experience. Additionally, businesses can train their employees to use technology as a tool to enhance, rather than replace, human interaction with customers. Finally, businesses can incorporate personalized touches such as handwritten notes or personalized recommendations to show customers that they are valued and understood.