How can companies effectively balance the use of technology in customer service to streamline interactions while still maintaining a personalized and human touch in their customer experience initiatives?

Companies can effectively balance the use of technology in customer service by utilizing tools such as chatbots and automated responses to streamline interactions and provide quick solutions to common issues. However, it is important for companies to also offer options for customers to speak with a live representative for more complex or personalized assistance. By combining technology with human interaction, companies can create a seamless and efficient customer experience that still feels personalized and empathetic. Regularly collecting feedback from customers and adjusting their technology and human touch strategies accordingly can help companies find the right balance for their specific customer base.