How can companies strike a balance between utilizing technology to streamline customer interactions and maintaining the personal touch that customers crave in their experiences with a brand?

Companies can strike a balance by integrating technology to automate routine tasks and provide self-service options while still offering personalized interactions through human touchpoints. Using data analytics and AI can help tailor customer experiences based on individual preferences and behaviors. Providing training to employees on how to effectively use technology tools and encouraging them to engage with customers on a personal level can also help maintain the human touch. Regularly seeking feedback from customers and adjusting strategies accordingly can ensure that the right balance is maintained between technology and personalization in customer interactions.